Game Industry Biz And Development Blog | Game Biz Consulting

Božo Janković

August 21, 2023

Navigating Google's New User Consent Requirements

In this article, we'll explain what the new Google TCF and CMP requirements are and how they may affect your ad monetization strategy in 2023.

User Acquisition

What is the Best User Acquisition Strategy for Mobile Games?

In this article, we will break down the main differences between the two most commonly used user acquisition strategies, paid and organic.

Ad Monetization

Understanding Google's Extended Deadline for Real-Time Bidding

Discover the latest news from Google regarding real-time bidding and how it impacts mobile game and app publishers using ads to monetize their apps.

User Acquisition

The Importance of User Acquisition in Mobile Gaming

In this article, you will learn what is mobile user acquisition, the benefits of a good mobile user acquisition strategy, and what's its price.

Ad Monetization

Navigating Google's New User Consent Requirements

In this article, we'll explain what the new Google TCF and CMP requirements are and how they may affect your ad monetization strategy in 2023.

Ad Monetization

What Can Publishers Expect from Google’s New TCF Consent Collection Rules?

Unpack Google's new CMP requirement for ad serving in the EEA and UK. Learn its impact on your ad monetization strategy and how you can adapt.

Ad Monetization

What are the Most Important Metrics in Mobile Ad Monetization

Demystify mobile ad monetization metrics with our detailed guide. Boost your app's profitability through informed data-driven strategies.

How Will Google Ads' Real-Time Bidding Changes Impact Your Ad Monetization Strategy?

Explore Google Ads' shift to real-time bidding for app inventory & its impact on mobile advertising. Learn how to adapt & optimize strategies.

Ad Monetization

What Are Offerwall Currency Sales (And The Best Times to Run Them)?

Learn more about offerwall currency sales, what their benefits are, and download a free calendar to help you plan your ad monetization strategy.

Industry Insight

Staying Ahead of the Game: Insights from Istanbul Gaming Summit 2023

Istanbul Gaming Summit 2023 offered valuable insights into the industry's future. In this article, we will explore the key takeaways.

Industry Insight

The Rise and Fall of eCPM in Mobile Gaming: What Happened in 2022?

In this report, we will take a closer look at the reasons behind the eCPM decline in 2022 and explore the impact it had on mobile gaming.

Ad Monetization

What are The Best Ad Networks for Mobile Games and Apps?

In this article, we'll list the most popular ad network for mobile games and apps and help you choose the best.

Ad Monetization

The Ultimate Holiday 2022 Mobile Game Monetization Checklist

Here's our ultimate holiday mobile game monetization checklist for 2022, listing all the steps to make the most out of your monetization strategy.

Industry Insight

Everything You Need To Know About App Open Ads

Learn more about app open ads eCPM, how to properly integrate it into your game monetization strategy and more in our latest article.

Ad Monetization

Which Format Generates The Highest Mobile Game Ad Revenue?

Find out which format has the biggest mobile game ad revenue by understanding the factors that affect how well your strategy works.

How to Choose The Best Mobile Ad Mediation for Games?

We take a look at some of the most popular mobile ad mediation platforms in the market to help you find which one is best.

What Is Mobile Ad Mediation And Do I Need It To Show Ads In My Game?

Wondering what mobile ad mediation is and if you need it for your mobile game? This article will answer your questions and more!

Ad Monetization

Do Ads Hurt In-App Purchase Revenue In Mobile Games?

Can ads actually hurt in-app purchase revenue share? This article will dive deeper into the question and discuss whether it's just a myth or a stern w

Ad Monetization

Do Ads Hurt Retention In Mobile Games?

The short answer is no. If you implement the ads correctly, it's unlikely for ads to hurt retention in your mobile game.

Ad Monetization

The Most Important Things You Need To Know About The Offerwall

Learn everything you need to know about offerwall, how much offerwall ads pay, how to best implement them and more.

Ad Monetization

How Is Your ECPM Doing: A Six-Month Trend Analysis

We check the eCPM trends for each game we manage to measure the impact of external factors on ad monetization.

Which Interstitial Ads Placements are Allowed? New Insights on Google Policy Changes

Wondering how to use Interstitial ads and be compliant with Google's new policy update? We're setting the record straight.

Ad Monetization

The Most Important Things You Need To Know About Mobile Banner Ads

Learn more about different mobile banner ad sizes, how they are used and is it worth putting banner ads in mobile app.

How Will The New Google Interstitial Policy Affect Developers?

The Google Interstitial Policy news tackles the matter of various permissions and ad experiences, which we will discuss in this article

Ad Monetization

AdMob is Opening up for Bidding. What Does This Mean for Game Developers?

Learn more about what AdMob bidding coming to MAX means for game developers and how it will impact the ad monetization landscape.

Interstitial Ads

The Most Important Things You Need To Know About Interstitial Ads

Find out more about what interstitial ads are, how much they pay, and some tips on how to use them in your game monetization strategy.

Rewarded Videos

Rewarded Video Ads: Everything You Need To Know

What are rewarded video ads? Find out how they can fit into your game marketing strategy, how much they pay and how to implement them.

Ad Monetization

How To Plan Your Game Monetization Strategy?

Ads are a great option for monetizing a game, but depending on the genre, you will want to use different game monetization strategies.

Ad Monetization

Mobile Advertising Ecosystem: How Does Ad Monetization Work

A detailed explanation of the ad monetization ecosystem in mobile games, including a guide to understanding the roles and responsibilities of each par

Ad Monetization

What Mobile Ad Formats Are There?

Get to know all the different ad formats in mobile games and find the best mobile game monetization practices to use for each.

Ad Monetization

What Is Ad Monetization?

To be successful in mobile game marketing, you must have a solid grasp of mobile game ad monetization. Here's what you need to know about it.

Industry Insight

How Top 100 Grossing Games Show ATT Prompt?

At WWDC in June last year, Apple announced its App Tracking Transparency framework which the majority of the industry read as IDFA depreciation.

Industry Insight

How the Top Mobile Football Games Apply Ad Monetization

Along with IAP revenue, monetizing user’s attention by showing them in-game ads is a significant way of increasing revenue.

Industry Insight

Ad Monetization With and Without IDFA

Our experience of managing ad monetization stacks for many of the gaming studios that were affected by the changes introduced by Apple concerning IDFA

How we helped HubX grow their revenue with smart waterfall setup

The collaboration involved optimizing the waterfall setup and working with ad networks to resolve problematic ad issues, leading to increased revenue for HubX's PhotoApp.

How Masala Express grew its ad revenue by 108%

Within a week, our experts doubled the revenue and significantly increased ARPDAU, setting a new normal for the 10M+ downloaded game.