Top Underrated Mobile Gaming Markets in 2025

If you’re looking for lower CPIs, strong engagement, and long-term growth for your mobile game, these 5 underrated countries should be on your radar.

Myths in Non-Gaming Ad Monetization: Debunking Common App Monetization Misconceptions

In this article, we analyze the most common app ad monetization myths in non-gaming mobile apps and reveal the truth behind them.

How Top 100 Downloaded Games Implement Interstitial Ads and Related In-App Purchases

In this article, we examine the implementation of interstitial ads in top 100 downloaded games in relation to connected in-app purchases (IAPs).

Ad Monetization in Kids’ Games and Apps: How to Do It Right

Learn about the best ad monetization strategies for children's apps. Balance revenue generation with compliance and child safety.

How to Avoid Showing Poor Quality Ads in Your App or Game

Learn how to avoid intrusive and low-quality ads in your game or app to boost retention and revenue.

Introduction to App Store Optimization in Mobile Games (ASO)

App Store Optimization (ASO) is a crucial organic user acquisition strategy. Learn about ASO best practices for games, keyword research and more.

Should You Block Your Competitors' Ads from Your Mobile Game or App

In this article, we examine the pros and cons of showing your competitors’ ads in your game or app, and share best practices for ad monetization.

Paid vs. Organic User Acquisition: Which One is Right for Your Mobile Game?

Explaining Paid vs. Organic User Acquisition. Optimize your mobile game UA strategy with key benefits, costs, and growth insights for 2024.

Everything You Need to Know About Native Ads in Mobile Games

Learn how native ads in mobile games enhance user experience and boost revenue. Discover the benefits and challenges of in-game ads in our blog.

User Acquisition vs. User Retention in Mobile Gaming: Which is More Important?

This article provides insights into user acquisition and user retention, exploring how they contribute to the success of mobile games.

Everything You Need to Know About Audio Ads

In this article, we'll explore how audio ads function, their advantages, and the trends shaping their adoption in the mobile gaming industry.

Understanding Apple Privacy Manifests for Game Developers

Explore Apple's 2024 Privacy Manifest requirements for game developers, ensuring data security and compliance in your app development.

What are Skip-Its and How Will They Affect Ad Monetization in 2024

Skip-its, also known as skips, skipits and tickets offer the player an option to earn an in-game reward from a rewarded video ad without watching it.

Should You Optimize Your Mediation Setup Or Rely On Bidding Alone in 2024

Understand the impact of bidding and mediation on ad revenue strategies and optimization in 2024.

How Top 100 Grossing Games Responded to Google’s CMP Requirements

In this article, we examined the reaction of the top 100 grossing games to Google's CMP mandate.

Is eCPM An Overrated Ad Monetization Metric?

In this article, we will discuss what eCPM is and why it may be overrated when determining the success of your ad monetization strategy.

What Are The Biggest Ad Monetization Mistakes Publishers Make?

This article explores some of the biggest mistakes publishers make in ad monetization, drawing from our extensive experience and industry insights.

How User Acquisition and Ad Monetization Can Work Together to Maximize Revenue

This article will explore how mobile user acquisition and ad monetization can work together to maximize user retention and revenue generation.

Understanding Mobile User Acquisition Metrics: What to Track and Why

Learn what key mobile user acquisition metrics are and how they can be used to optimize campaigns and boost the profitability of your UA strategy.

What is the Best User Acquisition Strategy for Mobile Games?

In this article, we will break down the main differences between the two most commonly used user acquisition strategies, paid and organic.

Understanding Google's Extended Deadline for Real-Time Bidding

Discover the latest news from Google regarding real-time bidding and how it impacts mobile game and app publishers using ads to monetize their apps.

The Importance of User Acquisition in Mobile Gaming

In this article, you will learn what is mobile user acquisition, the benefits of a good mobile user acquisition strategy, and what's its price.

Navigating Google's New User Consent Requirements

In this article, we'll explain what the new Google TCF and CMP requirements are and how they may affect your ad monetization strategy in 2023.

What Can Publishers Expect from Google’s New TCF Consent Collection Rules?

Unpack Google's new CMP requirement for ad serving in the EEA and UK. Learn its impact on your ad monetization strategy and how you can adapt.

What are the Most Important Metrics in Mobile Ad Monetization

Demystify mobile ad monetization metrics with our detailed guide. Boost your app's profitability through informed data-driven strategies.

How Will Google Ads' Real-Time Bidding Changes Impact Your Ad Monetization Strategy?

Explore Google Ads' shift to real-time bidding for app inventory & its impact on mobile advertising. Learn how to adapt & optimize strategies.

What Are Offerwall Currency Sales (And The Best Times to Run Them)?

Learn more about offerwall currency sales, what their benefits are, and download a free calendar to help you plan your ad monetization strategy.

Staying Ahead of the Game: Insights from Istanbul Gaming Summit 2023

Istanbul Gaming Summit 2023 offered valuable insights into the industry's future. In this article, we will explore the key takeaways.

The Rise and Fall of eCPM in Mobile Gaming: What Happened in 2022?

In this report, we will take a closer look at the reasons behind the eCPM decline in 2022 and explore the impact it had on mobile gaming.

What are The Best Ad Networks for Mobile Games and Apps in 2024?

In this article, we'll list the most popular ad networks in 2024 for mobile games and apps and help you choose the best.

The Ultimate Holiday 2022 Mobile Game Monetization Checklist

Here's our ultimate holiday mobile game monetization checklist for 2022, listing all the steps to make the most out of your monetization strategy.

Everything You Need To Know About App Open Ads

Learn more about app open ads eCPM, how to properly integrate it into your game monetization strategy and more in our latest article.

Which Format Generates The Highest Mobile Game Ad Revenue?

Find out which format has the biggest mobile game ad revenue by understanding the factors that affect how well your strategy works.

How to Choose The Best Mobile Ad Mediation for Games?

We take a look at some of the most popular mobile ad mediation platforms in the market to help you find which one is best.

What Is Mobile Ad Mediation And Do I Need It To Show Ads In My Game?

Wondering what mobile ad mediation is and if you need it for your mobile game? This article will answer your questions and more!

Do Ads Hurt In-App Purchase Revenue In Mobile Games?

Can ads actually hurt in-app purchase revenue share? This article will dive deeper into the question and discuss whether it's just a myth or a stern w

Do Ads Hurt Retention In Mobile Games?

The short answer is no. If you implement the ads correctly, it's unlikely for ads to hurt retention in your mobile game.

The Most Important Things You Need To Know About The Offerwall

Learn everything you need to know about offerwall, how much offerwall ads pay, how to best implement them and more.

How Is Your ECPM Doing: A Six-Month Trend Analysis

We check the eCPM trends for each game we manage to measure the impact of external factors on ad monetization.

Which Interstitial Ads Placements are Allowed? New Insights on Google Policy Changes

Wondering how to use Interstitial ads and be compliant with Google's new policy update? We're setting the record straight.

The Most Important Things You Need To Know About Mobile Banner Ads

Learn more about different mobile banner ad sizes, how they are used and is it worth putting banner ads in mobile app.

How Will The New Google Interstitial Policy Affect Developers?

The Google Interstitial Policy news tackles the matter of various permissions and ad experiences, which we will discuss in this article

AdMob is Opening up for Bidding. What Does This Mean for Game Developers?

Learn more about what AdMob bidding coming to MAX means for game developers and how it will impact the ad monetization landscape.

The Most Important Things You Need To Know About Interstitial Ads

Find out more about what interstitial ads are, how much they pay, and some tips on how to use them in your game monetization strategy.

Rewarded Video Ads: Everything You Need To Know

What are rewarded video ads? Find out how they can fit into your game marketing strategy, how much they pay and how to implement them.

How To Plan Your Game Monetization Strategy?

Ads are a great option for monetizing a game, but depending on the genre, you will want to use different game monetization strategies.

Mobile Advertising Ecosystem: How Does Ad Monetization Work

A detailed explanation of the ad monetization ecosystem in mobile games, including a guide to understanding the roles and responsibilities of each par

What Mobile Ad Formats Are There?

Get to know all the different ad formats in mobile games and find the best mobile game monetization practices to use for each.

What Is Ad Monetization?

To be successful in mobile game marketing, you must have a solid grasp of mobile game ad monetization. Here's what you need to know about it.

How Top 100 Grossing Games Show ATT Prompt?

At WWDC in June last year, Apple announced its App Tracking Transparency framework which the majority of the industry read as IDFA depreciation.

How the Top Mobile Football Games Apply Ad Monetization

Along with IAP revenue, monetizing user’s attention by showing them in-game ads is a significant way of increasing revenue.

Ad Monetization With and Without IDFA

Our experience of managing ad monetization stacks for many of the gaming studios that were affected by the changes introduced by Apple concerning IDFA