An offerwall currency sale, also known as an offerwall multiple credit promotion or offerwall special offer, is a temporary promotion that offers users a credit multiplier for standard offerwall credits.
Offerwall currency sales are a great way to increase user engagement and loyalty while providing an added incentive for completing offerwall activities. By offering additional credits with each completed activity, users are encouraged to remain active on the offerwalll and take advantage of additional offers.
The credits earned during an offerwall currency sale can be used to purchase virtual items or upgrade user accounts, increasing the value of users' time and effort in completing activities on the offerwall. Offerwall currency sales typically last for a limited amount of time, so users are encouraged to act quickly if they want to take advantage of the promotion.
In this article, we will review the benefits of offerwall currency sales and how they can help your app or game grow. We'll also discuss how to set up an offerwall currency sale as well as tips for making it successful.
Keep reading to the end to learn how you can download our free offerwall currency sale calendar for 2023, which you can use along with the knowledge we'll share to set up your ad monetization strategy for success.
By following this guide, you’ll be able to increase user engagement and make more money from your app or game.
Offerwall currency sales are special, time-limited promotions that offer a multiplier for rewards earned by completing offers in the mobile offerwall. The multiplier can go anywhere between 1.5x to 10x, based on the promotion.
Offerwall currency sales can be scheduled at any time. However, they are most commonly scheduled around the holidays in the US or other dominant regions. They can also be timed around any in-game event that is not holiday related. We’ve included a list of the most popular holidays for offerwall currency sales for you below.
In general, offerwall networks recommend running a currency sale once or twice per month. Be sure to notify your offerwall network partner in advance so they have enough time to encourage the biggest advertisers to focus their CPE efforts on your game.
Offerwall special promotions can be a great way to incentivize players and increase engagement with your business. By offering time-limited special promotions, you can encourage players to take advantage of the offers while they last, increasing your engagement rate.
Additionally, special promotions are an effective way to increase your game revenue over time as well by encouraging future in-app purchases (if you are using a hybrid monetization model). Some of the main benefits of special offerwall promotions include:
Stagging a successful offerwall currency sales takes a lot of planning and consideration.
Below you'll find some useful guidelines for planning your upcoming offerwall currency sale.
For the biggest impact, you need to change the appearance of the standard offerwall traffic driver, such as the icon’s design, color, or font style. This could even be in the form of a notification or a 2x sign - it doesn’t have to be a completely new design.
This helps capture users’ attention and makes it clear that this is a special offer. Make these compelling by clearly stating what users will receive: free hard currency and higher rewards for a limited time. Doing so is an effective way to increase traffic for your offerwall promotion.
While the promotion will be automatically highlighted in the offerwall store, be sure to also run pop-up ads in your game and push notifications outside of the game.
Not only do notifications like these boost offerwall engagement from users already familiar with the offerwall ad unit, but they also are a great way to educate new users about the benefits of the game format.
If you only have an offerwall entry in one place in the game, for example, in the shop, it would be good to add another entry point on the home screen.
When implementing your traffic drivers, it’s important to cater to both savvy and non-savvy users. Some publishers find smart ways to seamlessly integrate offerwall promotions inside their gameplay. For instance, they place them on native billboards or screens that the user passes or interacts with.
However, for non-savvy users, this kind of approach is less effective. Combine it with more straightforward placements, like the earlier mentioned pop-up ads that guarantee visibility and engagement.
The results from our five offerwall currency sales for one of our clients were very positive, with an ARPDAU increase of 38 - 67% when looking at the whole period when the promotions were active.
Provider: ironSource
In-game preparations: In-game event started one hour earlier in order to make sure that the users received notifications about the sale in time. Notifications about the special offers were sent to the users once they’ve entered the game. There were four entry points:
It was clearly stated on all entry points that users can get double values of currency for free.
Effects: The engagement rate increased several times, and users completed at least 2x more offers, which led to higher revenue and ARPDAU. Revenue was higher even during the next few days after the currency sale has finished since the users needed a bit more time to complete some more difficult offers.
Multiplier: x2
Sale duration: July 1st, 2022, 13:00 UTC - July 5th, 2022, 07:00 UTC
Revenue trend
ARPDAU increased by 67.21% driven by the increase of the engagement rate by 57.12% and offer completions by ~ 2.3x. The eCPM also increased by 3.88% during the currency sale.
Multiplier: x2.5
Sale duration: 28th October 2022, 09:00h UTC - 01st November 2022, 09:00h UTC
Revenue Trend
ARPDAU increased by 67.21% driven by the increase of the engagement rate by 57.12% and offer completions by ~ 2.3x. The eCPM also increased by 3.88% during the currency sale.
Multiplier: x2.0
Sale duration: 25th November 2022, 09:00h UTC -28th November 2022, 09:00h UTC
Revenue Trend
ARPDAU increased by 47.83% driven by the increase of the engagement rate by 69.02% and offer completions by ~ 2.2x. The eCPM slightly decreased by 1.92%, but the revenue and ARPDAU still increased because of the high engagement rate and the number of offers that were completed during the currency sale.
Multiplier: x2.0
Sale duration: 23rd December 2022, 09:00h UTC - 26th December 2022, 09:00h UTC
Revenue trend
ARPDAU increased by 13.78% driven by increase of the engagement rate by 32.86% and offer completions by 63.7%. The eCPM decreased by 13.93% but the revenue and ARPDAU still increased because of the high engagement rate and number of offers that were completed during the currency sale.
Multiplier: x2.0
Sale duration: 11th February 2023, 09:00h UTC - 14th February 2023, 09:00h UTC
Platform: Android and iOS
Android
Revenue trend
ARPDAU increased by 19.09% driven by increase of the engagement rate by 46.71% and offer completions by 102.58%. The eCPM decreased by 23.46% but the revenue and ARPDAU still increased because of the high engagement rate and number of offers that were completed during the currency sale.
iOS
Revenue trend
ARPDAU increased by 132.35% driven by increase of offer completions by 106.85% and the eCPM by 67.56%.
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