What Are Offerwall Currency Sales (And The Best Times to Run Them)?
Learn more about offerwall currency sales, what their benefits are, and download a free calendar to help you plan your ad monetization strategy.
Jovan Ristic

An offerwall currency sale, also known as an offerwall multiple credit promotion or offerwall special offer, is a temporary promotion that offers users a credit multiplier for standard offerwall credits.

Offerwall currency sales are a great way to increase user engagement and loyalty while providing an added incentive for completing offerwall activities. By offering additional credits with each completed activity, users are encouraged to remain active on the offerwalll and take advantage of additional offers.

The credits earned during an offerwall currency sale can be used to purchase virtual items or upgrade user accounts, increasing the value of users' time and effort in completing activities on the offerwall. Offerwall currency sales typically last for a limited amount of time, so users are encouraged to act quickly if they want to take advantage of the promotion.

In this article, we will review the benefits of offerwall currency sales and how they can help your app or game grow. We'll also discuss how to set up an offerwall currency sale as well as tips for making it successful.

Free Calendar!

Keep reading to the end to learn how you can download our free offerwall currency sale calendar for 2023, which you can use along with the knowledge we'll share to set up your ad monetization strategy for success.

By following this guide, you’ll be able to increase user engagement and make more money from your app or game.

What is an Offerwall Currency Sale?

Offerwall currency sales are special, time-limited promotions that offer a multiplier for rewards earned by completing offers in the mobile offerwall. The multiplier can go anywhere between 1.5x to 10x, based on the promotion.

Offerwall currency sales can be scheduled at any time. However, they are most commonly scheduled around the holidays in the US or other dominant regions. They can also be timed around any in-game event that is not holiday related. We’ve included a list of the most popular holidays for offerwall currency sales for you below.

In general, offerwall networks recommend running a currency sale once or twice per month. Be sure to notify your offerwall network partner in advance so they have enough time to encourage the biggest advertisers to focus their CPE efforts on your game.

Benefits of Offerwall Special Promotions

Offerwall special promotions can be a great way to incentivize players and increase engagement with your business. By offering time-limited special promotions, you can encourage players to take advantage of the offers while they last, increasing your engagement rate.

Additionally, special promotions are an effective way to increase your game revenue over time as well by encouraging future in-app purchases (if you are using a hybrid monetization model). Some of the main benefits of special offerwall promotions include:

  • Increasing your offerwall ads revenue and ARPDAU due to increased engagement and the number of completed offers, sometimes followed by an increase in the eCPM as well.

  • It can create a post-sale impact as well since users may start engaging with offers that need more time to complete (offers can be completed immediately, and some of them can last for even a month).

  • An offerwall currency sale is a great way to introduce offerwall ads to your new users and to re-engage old ones by giving them more attractive offers.

  • Last, but not least, offerwall special promotions can have a long-term effect on in-app purchases and retention since users would have a chance to experience the “premium” feeling by earning more currency. That way, they will spend more time in the game, and they will want to earn even more currency.

How to Stage a Successful Offerwall Currency Sale?

Stagging a successful offerwall currency sales takes a lot of planning and consideration.

Below you'll find some useful guidelines for planning your upcoming offerwall currency sale.

Change The Appearance Of Your Offerwall Placements

For the biggest impact, you need to change the appearance of the standard offerwall traffic driver, such as the icon’s design, color, or font style. This could even be in the form of a notification or a 2x sign - it doesn’t have to be a completely new design.

This helps capture users’ attention and makes it clear that this is a special offer. Make these compelling by clearly stating what users will receive: free hard currency and higher rewards for a limited time. Doing so is an effective way to increase traffic for your offerwall promotion.

Make the Offerwall Special Promotion Easily Accessible

While the promotion will be automatically highlighted in the offerwall store, be sure to also run pop-up ads in your game and push notifications outside of the game.

Not only do notifications like these boost offerwall engagement from users already familiar with the offerwall ad unit, but they also are a great way to educate new users about the benefits of the game format.

If you only have an offerwall entry in one place in the game, for example, in the shop, it would be good to add another entry point on the home screen.

Reach Out to All Users

When implementing your traffic drivers, it’s important to cater to both savvy and non-savvy users. Some publishers find smart ways to seamlessly integrate offerwall promotions inside their gameplay. For instance, they place them on native billboards or screens that the user passes or interacts with.

However, for non-savvy users, this kind of approach is less effective. Combine it with more straightforward placements, like the earlier mentioned pop-up ads that guarantee visibility and engagement.

Our Offerwall Currency Sale Case Study

The results from our five offerwall currency sales for one of our clients were very positive, with an ARPDAU increase of 38 - 67% when looking at the whole period when the promotions were active.

Provider: ironSource

In-game preparations: In-game event started one hour earlier in order to make sure that the users received notifications about the sale in time. Notifications about the special offers were sent to the users once they’ve entered the game. There were four entry points:

  • Home screen
  • Out-of-currency pop-up
  • Home screen with the Piggy bank and 
  • The original one in the Shop.

It was clearly stated on all entry points that users can get double values of currency for free.

Effects: The engagement rate increased several times, and users completed at least 2x more offers, which led to higher revenue and ARPDAU. Revenue was higher even during the next few days after the currency sale has finished since the users needed a bit more time to complete some more difficult offers.

July 4th Sale

Multiplier: x2

Sale duration: July 1st, 2022, 13:00 UTC - July 5th, 2022, 07:00 UTC

July 4th Offerwall Currency Sale Results

Revenue trend

ARPDAU increased by 67.21% driven by the increase of the engagement rate by 57.12% and offer completions by ~ 2.3x. The eCPM also increased by 3.88% during the currency sale.

Halloween Sale

Multiplier: x2.5

Sale duration: 28th October 2022, 09:00h UTC - 01st November 2022, 09:00h UTC

Halloween Offerwall Currency Sale Results

Revenue Trend

ARPDAU increased by 67.21% driven by the increase of the engagement rate by 57.12% and offer completions by ~ 2.3x. The eCPM also increased by 3.88% during the currency sale.

Black Friday / Cyber Week Sale

Multiplier: x2.0

Sale duration: 25th November 2022, 09:00h UTC -28th November 2022, 09:00h UTC

Black Friday / Cyber Week Sale Results

Revenue Trend

ARPDAU increased by 47.83% driven by the increase of the engagement rate by 69.02% and offer completions by ~ 2.2x. The eCPM slightly decreased by 1.92%, but the revenue and ARPDAU still increased because of the high engagement rate and the number of offers that were completed during the currency sale.

Christmas Sale

Multiplier: x2.0

Sale duration: 23rd December 2022, 09:00h UTC - 26th December 2022, 09:00h UTC

Christmas Sale Results

Revenue trend

ARPDAU increased by 13.78% driven by increase of the engagement rate by 32.86% and offer completions by 63.7%. The eCPM decreased by 13.93% but the revenue and ARPDAU still increased because of the high engagement rate and number of offers that were completed during the currency sale.

Valentine's Day Sale

Multiplier: x2.0

Sale duration: 11th February 2023, 09:00h UTC - 14th February 2023, 09:00h UTC

Platform: Android and iOS

Android

Valentine's Day Sale Resluts: Android

Revenue trend

ARPDAU increased by 19.09% driven by increase of the engagement rate by 46.71% and offer completions by 102.58%. The eCPM decreased by 23.46% but the revenue and ARPDAU still increased because of the high engagement rate and number of offers that were completed during the currency sale.

iOS

Valentine's Day Sale Results, iOS

Revenue trend

ARPDAU increased by 132.35% driven by increase of offer completions by 106.85% and the eCPM by 67.56%.

Download Our Free Offerwall Currency Sale Calendar

Want to unlock the secrets of offerwall currency sales and discover the best times to run them for your game? Look no further! Sign up for the GameBiz Consulting newsletter now and get exclusive access to our comprehensive, FREE Offerwall Currency Sale Calendar!

By joining our newsletter, you'll receive valuable insights, expert advice, and in-depth content on how to make the most of offerwall ads. And that's just the beginning! As a subscriber, you'll also stay up to date on the latest ad monetization trends, strategies, and opportunities to level up your game business.

Subscribe Here To Get Your Free Calendar:

SIGN UP FOR FRESH INSIGHTS
Get the latest insights on ad monetization and the state of the gaming industry.
You're on the list!
Oops! Something went wrong while submitting the form.
GET YOUR FREE COPY OF THE CALENDAR
Join our newsletter, get your free Offerwall Currency Sale Calendar, and updates from our blog.
Your download should start in a couple of seconds. If nothing happens, contact us directly at [email protected] :)
Oops! Something went wrong while submitting the form.
Suggested readings for you
The Most Important Things You Need To Know About The Offerwall
Learn everything you need to know about offerwall, how much offerwall ads pay, how to best implement them and more.
Learn more
How To Plan Your Game Monetization Strategy?
Ads are a great option for monetizing a game, but depending on the genre, you will want to use different game monetization strategies.
Learn more