Here is how we work

STAGE 1

Audit and recommendations

Our experts will perform an in-depth analysis of the game and present a detailed report featuring growth opportunities and recommended changes based on:

#IAP and ad revenue KPIs

#Ad placements

#Ad formats

#Waterfall setup

#System design

#User segmentation

#Ad networks

#Best industry practices

STAGE 2

Setup and implementation

Following the audit and an in-depth presentation of our recommendations and proposed activities we will prepare an implementation plan that includes:

#Prioritization of recommended changes

#Ad network / mediation setup

#Ad network / mediation optimization

#Implementation of new ad formats

#Implementation of new placements

#Optimization of existing ad placements

#Performance checks and change analysis

STAGE 3

Optimization and growth

Without ongoing management and optimization, you start losing revenue immediately. We make sure that you are constantly optimizing & growing by:

#A/B Testing

#Designing ad placements for new features

#Managing waterfall and mediation setups

#Managing partner relations with networks

#Resolving issues regarding new content

#Bringing in lucrative new business opportunities

STAGE 1

User acquisition audit & recommendations

We'll conduct a thorough audit of your game’s user acquisition landscape. This involves analyzing various data points and metrics to understand the current state of your game. We'll take a look at:

#DAU / MAU, IAP v ads, and more

#Media sources

#Budget allocation & campaign types

#Creatives, including performance metrics and trends

#ROAS across platforms and geolocations

#Market analysis

#Ways to improve your UA performance

STAGE 2

Campaign management & execution

We'll take the insights and recommendations from the audit and put them into action. We'll manage all aspects of user acquisition, ensuring your campaigns are optimized for success. This includes:

#Creating and setting up campaigns, ad, sets, and creatives

#Daily monitoring of campaigns

#Weekly optimization and running a detailed change log

#Creative performance optimization and recommendations

#Monthly reporting on KPIs

#Weekly meetings and prompt support

*Please note that the minimum term for Stage 2 is six months.

STAGE 3

Strategic user acquisition planning

In the final stage, we focus on long-term growth through strategic planning. We develop a 12-month user acquisition strategy tailored to your product’s needs and goals.

#Long-term UA performance and trends analysis

#Competitor analysis & strategic positioning

#Budget planning on a monthly, quarterly, and yearly basis

#Detailed strategy and financial planning for each quarter

#Execution plan outlining monthly activities

#Creative testing strategy and implementation

Our structured approach ensures that your game is positioned for success, with a clear roadmap for user acquisition and growth. Partner with us to take your game to new heights.

Testimonials

What our clients say about working with us.

SMUTTLEWERK INTERACTIVE

Martin Giaco

CEO

During the UA audit, Ramiz did an amazing job detailling the different options in Fleet Battle, showing the current status of the game and explaining different strategies that we would benefit from on our own or by working with GameBiz. In the end we decided to work with Gamebiz, due to great pricing and expertise of the team.

Testimonials

What our clients say about working with us.

WARGAMING

James Crabb

Marketing and Business Development Director

GameBiz and Božo helped us through our transition from a single ad network to mediating our mobile ad inventory. Both a pleasure to work with and highly knowledgeable, we are very grateful for the best practice and learnings he shared with us... and sharing the best possible start we could have hoped for.

Testimonials

What our clients say about working with us.

DEMAGOG STUDIO

Igor Simić

CEO

Nikola was key in turning our part-time studio into one of the most promising startups in the region. He recognised our potential and played a crucial role in two watershed moments: introducing us to Apple for our first commercially successful release and brokering a publishing deal for our second game.

Testimonials

What our clients say about working with us.

PIXEL FEDERATION

Simon Sicko

CEO

Nikola is a strong and highly valuable networker and business developer, with a vision for all the activities he participates in and builds capacity to follow it through. He is extremely systematic and structured in everything he does. What I highly admire about him is his eagerness for personal growth and continuous business hunger.

Testimonials

What our clients say about working with us.

NANOBIT

Elio Bartos

Head of Analytics

Working with Božo is a real joy. He helped us improve our ad monetization with great placement ideas, continuous optimization, and UI changes. With him, we are always sure we are up to date with all industry trends and that our ad monetization is at maximum level.

Testimonials

What our clients say about working with us.

HUBX

Kaan Ortabaş

Co-founder

GameBiz's team constantly looks for ways to improve revenue and provide key recommendations. We are amazed at how invested in the success of our company they are. Apart from that, all the while optimizing, GameBiz had our strategic interest as part of their agenda—providing the best user experience possible.

Testimonials

What our clients say about working with us.

CREATIVE MOBILE

Alisa Spodyneyko

Senior Analyst

This Our collaboration with Božo on our popular ZooCraft: Animal Family game proved a great ROI for Creative Mobile. Božo managed to significantly improve our ad ARPDAU and eCPMs (with no development efforts) as well as to provide great suggestions for in-game optimizations to further improve our performance.

Testimonials

What our clients say about working with us.

TWO DESPERADOS

Marija Ilić

Chief Product Officer

We wanted to improve ads performance at our games Woka Woka and Viola's Quest and needed someone who will take care of it. His work has significantly improved ads performance in our games - both through the mediation and new placements within the games. I would always choose him and GameBiz for a partner.

Testimonials

What our clients say about working with us.

CYMPL STUDIOS

Rituraj Behera

CEO & Founder

GameBiz delivered a tremendous ARPDAU impact with such a streamlined setup. We were amazed by their efforts, from their floor setup to revenue growth and fill rate improvement.

Testimonials

What our clients say about working with us.

SOZAP

Marko Dimitrijević

Chief Marketing Officer

We at Sozap have developed a great partnership and friendship with Božo and GameBiz Consulting. Božo's professionalism is something that "bought" us from the start when we began our cooperation. I would strongly recommend him to all companies that are looking to level up their ad performance.

Why partner with the GameBiz team for mobile User Acquisition

STAGE 1

Audit and recommendations

Our experts will perform an in-depth analysis of the game and present a detailed report featuring growth opportunities and recommended changes based on:

#IAP and ad revenue KPIs

#Ad placements

#Ad formats

#Waterfall setup

#System design

#User segmentation

#Ad networks

#Best industry practices

STAGE 2

Setup and implementation

Following the audit and an in-depth presentation of our recommendations and proposed activities we will prepare an implementation plan that includes:

#Prioritization of recommended changes

#Ad network / mediation setup

#Ad network / mediation optimization

#Implementation of new ad formats

#Implementation of new placements

#Optimization of existing ad placements

#Performance checks and change analysis

STAGE 3

Optimization and growth

Without ongoing management and optimization, you start losing revenue immediately. We make sure that you are constantly optimizing & growing by:

#A/B Testing

#Designing ad placements for new features

#Managing waterfall and mediation setups

#Managing partner relations with networks

#Resolving issues regarding new content

#Bringing in lucrative new business opportunities

Tailored Acquisition Strategies

We don't believe in one-size-fits-all. Our user acquisition strategies are customized to your game or app, ensuring maximum effectiveness and engagement.

Data-driven Decision Making

We leverage advanced analytics and data insights to make informed decisions, optimizing your user acquisition campaigns for the best possible results.

Transparent reporting & proactive communication

We prioritize clear, timely reporting and open lines of communication. With us, expect comprehensive reports and prompt responses to your inquiries during work hours.

Getting the right players at the right time

In the ever-evolving world of mobile gaming, standing out from the crowd is a challenge every game developer faces. You've poured your heart and soul into creating a unique, engaging game, but how do you ensure it reaches the right audience?

How do you navigate the complex landscape of user acquisition amidst fierce competition and ever-changing app store algorithms? That's where GameBiz Consulting comes in. With a decade of experience in the gaming industry, we've honed our mobile user acquisition skills to help you overcome these challenges. .

BOOST YOUR UA & GROW

Schedule a free consultation

We understand the unique dynamics of the mobile gaming market and leverage this knowledge to drive user growth

Our proposition is simple: you make great games, and we’ll make sure they reach the right players! Together, we’ll unlock your game's potential and achieve the success it deserves.

#Market Research

#UA Audit

#UA Strategy

#App Store Optimization

#Performance Analysis

#Campaign Optimization

#User Retention Strategy

We can help you with

With years of experience of working with stakeholders in the gaming and other industries, we can bring deep insight and understanding of the specificities of the gaming landscape.

Unveiling your gaming masterpiece

Stepping into the gaming arena with a new app or game? We're your corner crew, ensuring a flawless debut. Our expertise spans numerous successful launches, crafting strategies that align with your unique business objectives.

Strategic campaign management

Our team has steered multi-million dollar campaigns to success across all key user acquisition platforms. Whether it's a game or an app, we're your navigators in the dynamic landscape of campaign strategy and execution.

Revitalizing your marketing approach

Need a fresh set of eyes to invigorate your user acquisition efforts? We delve deep into your current strategies, identifying opportunities for enhancement. Let us be the catalyst for your game or app’s improved performance.

Additional services

STAGE 1

Audit and recommendations

Our experts will perform an in-depth analysis of the game and present a detailed report featuring growth opportunities and recommended changes based on:

#IAP and ad revenue KPIs

#Ad placements

#Ad formats

#Waterfall setup

#System design

#User segmentation

#Ad networks

#Best industry practices

STAGE 2

Setup and implementation

Following the audit and an in-depth presentation of our recommendations and proposed activities we will prepare an implementation plan that includes:

#Prioritization of recommended changes

#Ad network / mediation setup

#Ad network / mediation optimization

#Implementation of new ad formats

#Implementation of new placements

#Optimization of existing ad placements

#Performance checks and change analysis

STAGE 3

Optimization and growth

Without ongoing management and optimization, you start losing revenue immediately. We make sure that you are constantly optimizing & growing by:

#A/B Testing

#Designing ad placements for new features

#Managing waterfall and mediation setups

#Managing partner relations with networks

#Resolving issues regarding new content

#Bringing in lucrative new business opportunities

Kickstart UA activities for your game

Published your game? Grow your player base with our Launch of UA Activities service. We offer market analysis, campaign setup, performance tracking, and a free creative to get you started.

Expert UA consulting and advisory services

Enhance your internal UA team with our Consulting and Advisory services. Get daily Slack support, feedback on UA and creatives, work process suggestions, and insights from industry trends.

Launch your game with confidence

Launch your game like a pro! Our Game Launch Strategy service includes budget planning, market research, a comprehensive soft launch plan, media sources strategy, and monetization launch strategy.

What we get asked often

What Is Mobile User Acquisition and How Can GameBiz Help Me Set It Up?

Mobile user acquisition (UA) is the process of attracting and acquiring new users for your mobile app or game. GameBiz Consulting specializes in managing campaigns on various platforms, such as Google, Meta, Applovin, and more, to help you grow your player base. Our service includes complete setup from campaign creation to daily monitoring of campaign performance, creative optimization, and setting up reporting with client MMPs like Appsflyer, Adjust, Singular, etc.

What Types Of Campaigns Does Gamebiz Specialize In For App User Acquisition?

GameBiz Consulting offers a range of campaign types, including Mobile App Install, Value & ROAS optimized, Purchase or Event optimized, and Retention optimized campaigns. This ensures that your user acquisition strategy for mobile games is tailored to meet specific goals such as increasing installs, maximizing return on ad spend (ROAS), or improving user retention.

How Does Gamebiz Support Mobile Game User Acquisition Through Creative Optimization?

Creative optimization is crucial in mobile game user acquisition. GameBiz helps by monitoring the performance of your creatives and optimizing them based on results and creative fatigue. We pause low-performing creatives and provide suggestions to clients based on the results of the best-performing ones. This ensures that your ads remain fresh and continue to attract users effectively.

What Kind Of Support Can I Expect From GameBiz?

Through a dedicated user acquisition manager, GameBiz provides you with comprehensive support, including Slack support with a response time of 2-4 hours during working hours, weekly meetings with clients, and a weekly optimization and reported log of changes. This ensures that you are always in the loop and can make informed decisions regarding your campaigns. We also provide a detailed monthly report that includes important KPIs and progress, such as Trends of Installs, Spend, ROAS, CPI, Top Performing Creatives, and Recommendations/Next Steps. This helps in evaluating the effectiveness of your user acquisition strategy for mobile games.

Can GameBiz Help Me With Launching Ua Activities For A Newly Published Game?

Yes, GameBiz offers a Launch of UA activities service where we do an analysis of the market and UA networks that fit your budget and game goals. We complete the setup of the campaign and suggest and make the best plan for tracking and reporting performance. This is particularly beneficial if you have published your game and want to start UA activities to grow further.

What Does The UA Strategy Service Entail?

The UA Strategy service includes quarterly or yearly strategy planning. It involves an in-depth analysis of UA Performance, competitor analysis, positioning, budgeting, and strategic planning with detailed plans for each quarter, including ROAS predictions and an execution plan. This is crucial for developing a robust mobile game user acquisition strategy.

How Does GameBiz Ensure Transparency And Communication With Clients?

GameBiz Consulting believes in maintaining transparency and open communication with clients. We provide Slack support, weekly meetings, and detailed reports to keep you informed about the progress of your campaigns. Our goal is to work collaboratively with you to achieve the best results.

Does Our Team Need To Provide The Creatives For The Campaigns?

Your team has the option to provide creatives if you have specific designs in mind. However, to get you started, GameBiz Consulting will provide one free simple creative in all formats - square, landscape, and portrait based on gameplay for your game for the first launch. This allows you to kickstart your campaign without any hassle. Moving forward, GameBiz can continue to assist with creative optimization and suggestions to ensure the effectiveness of your ads and user acquisition strategy.

What Is The Price Range For GameBiz's User Acquisition Services?

At GameBiz, we understand that every developer has unique needs and budget constraints. Therefore, we offer multiple payment models to ensure a mutually beneficial partnership. Our pricing options include fixed rates, a percentage of additional profits generated through our services, as well as several hybrid models that combine different pricing structures. Our goal is to provide flexibility and tailor our services to align with your objectives and budget. We encourage you to get in touch with us to discuss the options and find a model that best suits your needs.

Double your player base with a proven UA strategy

Launch your game successfully with a tailor-made strategy

Review and assess your current UA strategy

Unlock the full marketing potential of your game

Getting the right players at the right time

What we get asked often