What we get asked often

While our User Acquisition Audit Program welcomes applications from a broad range of studios and developers, it is primarily aimed at small and medium-sized studios dedicated to mobile games. This focus is rooted in our understanding of the unique challenges these studios face in the competitive mobile gaming landscape. Smaller studios often operate with limited resources, making it essential to maximize the efficiency and effectiveness of every dollar spent on digital ad campaigns. Our program is designed to offer these studios tailored, actionable insights that can significantly enhance their mobile user acquisition strategy, providing them with the tools they need to grow and compete more effectively.

The selection process for our User Acquisition Audit Program is thoughtful and considers several factors, including the studio's current mobile user acquisition efforts, the potential impact of our audit on their Mobile User Acquisition Strategy, and their readiness to implement changes. Our aim is to select studios where our analysis can make a significant difference, helping to refine their approach to mobile user acquisition and, ultimately, enhance their market position.

To conduct a thorough and impactful audit, we require detailed information about your current Mobile User Acquisition campaigns, including but not limited to campaign objectives, target demographics, budget allocations, current strategies for acquiring users, and metrics used to calculate user acquisition cost. Providing access to your advertising accounts, creatives, and any relevant performance data will enable us to offer tailored, actionable insights. The more information we have, the more precise our recommendations can be, aiding in the optimization of your User Acquisition Strategy.

Absolutely not. We offer this free audit to support studios in their quest to refine their Mobile UA Strategy. Following the audit, you are under no obligation to engage further with us. However, our team is always ready to assist should you wish to implement the recommended strategies or explore additional services to bolster your mobile user acquisition efforts.

One of the key objectives of our audit is to provide insights on calculating user acquisition cost-effectively, identifying inefficiencies in your current strategies, and uncovering opportunities for optimization. By analyzing your Mobile User Acquisition Strategy through the lens of industry best practices and our extensive experience, we aim to offer recommendations that can not only improve the performance of your campaigns but also enhance the cost-efficiency of your user acquisition efforts.

Absolutely. The audit is designed to take a comprehensive look at your current strategies for mobile user acquisition, pinpoint areas of improvement, and provide strategic recommendations to enhance your overall Mobile UA Strategy. Whether it's diversifying your acquisition channels, refining your targeting parameters, or optimizing your creatives for better performance, our audit aims to deliver insights that can significantly elevate your user acquisition outcomes.

If your studio isn’t selected for the current cycle of our User Acquisition Audit Program, we still have a wealth of resources and guidance available for you. We encourage all applicants to explore our Insights section, where you'll find a treasure trove of articles, case studies, and best practices designed to empower your mobile game user acquisition efforts. Additionally, we understand that each studio's needs and budgets are unique. We invite you to get in touch with us directly. Our team is keen to listen, learn about your specific challenges, and discuss how we can tailor our services to align with your budget and objectives. This personalized approach ensures that we can offer support that genuinely makes a difference to your studio's user acquisition strategy, regardless of the size or scope of your campaigns.