How we helped HubX grow their revenue with smart waterfall setup
The collaboration involved optimizing the waterfall setup and working with ad networks to resolve problematic ad issues, leading to increased revenue for HubX's PhotoApp.
Mimic
13%
Revenue growth (Android, T1)
PhotoApp
60%
Revenue growth (iOS, USA)
107%
Revenue growth (iOS, T1)
10%
Revenue growth (Android, T1)
13%
Revenue growth (Android, T1)
60%
Revenue growth (iOS, USA)
107%
Revenue growth (iOS, T1)
10%
Revenue growth (Android, T1)
About
Mimic

Mimic is an innovative mobile app that allows users to turn their photos into fun and engaging videos. With Mimic, users can choose a photo, pick a song, and watch as their picture comes to life, dancing along to the beat of the music.

About
PhotoApp

PhotoApp is a powerful mobile application that utilizes cutting-edge AI algorithms to enhance photo quality. With PhotoApp's latest AI technology, users can easily transform old, pixelated, blurred, or damaged photos into high-definition versions with a simple click.

Setting up HubX's monetization strategy for success
The challenge

HubX faced inconsistencies in the country groups and several issues in their mediation management, not utilizing the full potential of the hybrid waterfall setup.

The solution

We worked with HubX to optimize their ad monetization strategy, including optimizing country groups efficiently, resolving the issue with problematic ads.

The results

The changes made by our team led to an increase in revenue of approximately 60% on the iOS in the USA for PhotoApp and a 13% increase in revenue for Mimic Android in T1 countries.

Services we provided
Network setup adjustment
Optimization tests
Waterfall optimization
GameBiz's ad monetization team constantly looks for ways to improve revenue and makes key recommendations based on continuous analysis and emerging trends. We are amazed at how invested in the success of our company they are. Apart from that, all the while optimizing, GameBiz had our strategic interest as part of their agenda—providing the best user experience possible.
James Crabb Wargaming
Kaan Ortabaş
Co-founder, HubX
About
HubX

HubX is an app development and publishing company that creates various innovative mobile applications, some of the most popular being Momo, FastVPN, Mimic, and PhotoApp. The HubX is structured as a hub for collaboration and coordination between autonomous studios within the company and essential central departments.

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HubX
and unlock your revenue potential
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