GameBiz Consulting provides mobile game monetization services to developers worldwide. With the best game monetization strategies and insider expertise, we can help you grow your ad revenue to new heights.
*Average ad revenue increase for our previous, casual, mid-size game projects
Game Developers worldwide are using ads to monetize their games and apps. From hyper-casual to mid-core and hardcore games, games of all genres make significant revenues through ads. However, making money from ads can be difficult without prior knowledge and constant optimization. This is where GameBiz Consulting comes in. We work with developers to ensure they make the most revenue possible from their in-app advertising.
In 2019, ads generated $13.8B and accounted for almost 20% of all games’ revenues. In-game advertising revenue is predicted to grow faster than IAP in the next few years – to a staggering $35B by 2024. According to our internal research, over 91% of top-grossing games use in-app advertising. Moreover, games that generate most of their revenues from IAP also use in-app advertising. So how can you make sure that your ads are effective and generate revenue for your game?
We work with all gaming ad networks and apply the latest techniques and best practices in your game. Everything we do is fully transparent and always performed on your accounts.
Our experts will perform an in-depth analysis of the game and present a detailed report featuring growth opportunities and recommended changes based on:
Following the audit, with or without your involvement, we will prepare an implementation plan that includes:
Without ongoing management and optimization, you start losing revenue immediately. We make sure that you are constantly optimizing & growing by:
Our experts will perform an in-depth analysis of the game and present a detailed report featuring growth opportunities and recommended changes based on:
Following the audit, with or without your involvement, we will prepare an implementation plan that includes:
Without ongoing management and optimization, you start losing revenue immediately. We make sure that you are constantly optimizing & growing by:
Want to learn how GameBiz Consulting Can Help You Turn A Profit From Your Games?
Want to learn how GameBiz Consulting Can Help You Turn A Profit From Your Games?
Mobile game monetization is the process of earning money from your mobile game. There are different ways you can make money from games and apps, ranging from displaying affiliate ads to selling in-game products and consumables. The goal of showing ads in a game is to ensure the developers cover their development costs and, ultimately, start making money. Depending on your strategy, it can take as little as a few months or several years before you start seeing the ROI for your mobile game. This is why most developers work with game consulting services that can use the best industry practices to ensure the period before a game becomes profitable is as short as possible.
You should consider your game monetization strategy in the early stages of development. This will make the entire process easier as you already have a solid structure in place and build into the game’s mechanic. The revenue strategy you choose can affect the gameplay, levels, features, and other aspects of the experience.
There are various mobile game monetization models to consider, including in-app ads and purchases, subscriptions, one-time payments, and more. The gameplay will vastly influence the best revenue model. You don’t want the paywall to deter players from enjoying the experience, but find a way to make it enhance it.
While developers have several strategies to choose from, in-app advertising has proven to be the most popular game monetization strategy in 2022. In-app advertising accounts for 20% of mobile game revenue. This is mainly because not all users can afford to pay for various features like in-game consumables and cosmetic items.
Mobile ads benefits players, developers, and advertisers alike. Players can continue enjoying their experience for free. Developers can earn revenue to cover their costs and keep producing quality content. Finally, advertisers have a chance to reach new audiences.
Many developers make the mistake of not considering mobile app game monetization until the end of the development process. If you want to develop an effective ad monetization strategy, you need to plan it out in the early stages or hire a professional service to help create one.
Game monetization may affect certain aspects of the gameplay, and many of the game’s features and strategies will center around it. Therefore, you need to consider an optimal ad strategy as soon as you start development to ensure your game revenue model and gameplay complement each other.
Ad networks are a direct link between the game and the advertisers. They help advertisers reach their ideal audience and help developers make money from their games. There are many ad networks for mobile games to choose from, and selecting the best ones is based on several factors, including their rates, targeting options, ad formats, high eCPMs, and more. Therefore, it’s almost impossible to determine which mobile ad network is the best without knowing the type of game you are developing, your target audience, game monetization model, and other factors.
Mobile gaming is one of the fastest-growing entertainment industries, currently worth over $93.2 billion and accounting for 52% of the global market. The games that rank in the top 50 earn just under $50,000 daily, with the top 5 games earning a staggering $750,000 per day. Mobile game ads make up 56% of that revenue for casual games.
In 2020, the total number of mobile game downloads was 80 billion. Mobile game revenue accounted for 66% of total App Store revenue in the same year. Players are expected to spend $138 billion by 2025. Google Play generates more revenue than iOS, which might do with ad monetization with and without IDFA. The most popular mobile genre games are puzzle games, casino games, and RPGs.
Find out how to monetize your games and apps and increase your LTV.
Find out how to increase your game and app revenue and maximize your LTV.