About GameBiz Consulting

Who We Are

We love video games. Each of us has a different journey of how we fell in love with video games and when we joined the industry, but what we all have in common is our passion for this industry. That’s why we dedicated our professional careers to build a thriving future for the gaming industry, and we are on a mission to enable all our clients to achieve their growth potential by providing knowledge and access.   

At GameBiz, our vision is to become the word’s most known, respected and successful consulting firm in the video games industry. Since we started,  we have been trusted by dozens of companies, from indie game developers to global publishing giants. Regardless of the size of the company or the complexity of the task, we will always bring our best to the table. 

Our team has decades of experience in playing, publishing and monetizing video games and comes with a vast network of contacts that is at the disposal of our clients. The video games industry is first and foremost about the people, and we are proud to call many of them our friends. 

Get in touch with us and let’s talk about how we can bring you into our network.

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Our Values

Our values serve as a compass for our actions and describe how we behave in the office, with our clients, our partners and in the world.

Be Professional

We are professionals. We approach each problem with optimism, ambition and curiosity. We deliver results through teamwork, competence and accountability. We behave at the highest ethical standards, at all times. We treat our clients, partners and co-workers fairly, honestly and with respect.

Learn Continuously

We believe learning is fundamental to human flourishing. We set ambitious goals, measure ourselves against results, and continually iterate towards improvement. We value feedback as an essential part of improvement. We see learning as more than just acquiring new knowledge and skills. It’s about learning from our experiences, good and bad ones.

Be Frugal

We are obsessed with doing more with less, for ourselves and for our clients. We are intentional and efficient when using resources and focus on the value instead of the price.

Thrive Together

We Inspire and support each other to achieve great things. We structure our work environment so each person is enabled to create their best work and achieve their maximum potential. Paramount to maintaining this free and creative culture is respect for the opinions, ideas, and feelings of others.

Create Fun

We believe in having fun in and out of work. Whether it’s taking a break together to enjoy a delicious lunch or competing in our favourite video games, we’ve created a culture and space where playful creativity can thrive.

Meet the Team

Nikola Čavić

Nikola started his career in the games industry in 2007, when he joined CCP games. Over the next 5 years, he was responsible for the global digital distribution of EVE Online. After that, he spent 7 years as a Head of Business Development at Nordeus, where he was instrumental in growing Top Eleven Football Manager to reach 200 million players and be one of the most successful sports games ever made. He also founded the Serbian Games Association in 2018. Today, he is a CEO at GameBiz and an advisor to multiple companies.

Božo Janković
Head of Ad Monetization

Božo is an expert in maximizing ad revenue in games. As our Head of Ad Monetization, he is leading his team and helping game developers reach the full ad revenue potential of their games. With over 5 years of experience, he has worked with everyone from industry giants with thousands of employees to small indie developers on games from various genres including, sports, match-three, strategy, idle and narrative-driven games. He previously worked at Nordeus, where he was managing partnerships and ad monetization business, generating millions of dollars in ad revenue.

Lav Kozakijević
Associate Business Analyst

Lav keeps an eye on the state of the gaming industry, emerging monetization possibilities, and how changes in the landscape influence developers and publishers. A newcomer to the gaming industry, Lav previously worked with early-stage businesses as an independent positioning and brand strategist. He has a decade long obsession with why and how people make seemingly irrational decisions.

Damjan Kačar
Ad Monetization Specialist

Constantly on the lookout for new ways to improve his knowledge of ad monetization, Damjan is a serial dabbler who enjoys employing different disciplines to solve complex problems. No matter how big or small the game is, he draws on his knowledge and experience to significantly increase ad revenue. A pinch of genre specific knowledge, a good mix of the right networks and a bucket of iteration will optimize the monetization setup to perfection. As an amateur game designer and user experience enthusiast, Damjan is keen on making the games he works on as amazing as possible.

Ivona Pinjak
Ad Monetization Specialist

Passion for video games and fantasy worlds drew Ivona to the gaming industry. She is now an experienced Ad Monetization Specialist, always looking for opportunities to boost her clients' ad revenues. She has worked on dozens of games, finding the best ways to improve their ad monetization strategy; from in-game changes to perfecting their mediation setup. Ivona has helped developers increase their ad revenue regardless of the game genre, mediation or network they are using. She has a particular fondness for match-three and narrative driven games.

Ana Rajić
Ad Monetization Specialist

Ana has an extensive background in business development, administration, and finances and she is always looking for ways to improve ad revenue performance. She is extremely passionate about casual and puzzle games and has a profound understanding of how to better monetize them. She takes a proactive approach to her work, and her clients benefit greatly from her expertise. If you ask Ana, there is always room for improvement.

Jovan Ristić
Digital Marketing Manager

Jovan is a digital marketing manager with over 10 years of experience in SEO, SEM, content and social media marketing. Combining his analytic and marketing skills with his passion for storytelling which he owns to his love for narrrative-driven video games, Jovan has helped over 100 businesses find their voice and use it to communicate with their audience. Jovan is also a seasoned writer, having written the first resident immersive theater production in Belgrade, 'In His Mind'.

Find out how GameBiz team can help you achieve your business goals.