As we move into the holiday season, many mobile game developers are looking to capitalize on the increased traffic, ad inventory demand, and higher advertiser budgets. With users going through their phones in search of the best holiday deals and advertisers working diligently to be the...
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According to Statista, in 2020, ad revenue in arcade games accounted for 63% of total app revenue, compared to the 37% that...
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Everyone working on monetizing mobile video games knows that it comes with all sorts of challenges. Whether you’re trying to monetize your...
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Mobile game monetization is an ever-growing industry, and there are various ways for developers to make money from their creations. Ads are...
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When it comes to mobile games, there are many things that go into making them successful. Obviously, having a great game is...
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The offerwall ad format is a unique way to monetize your mobile game through ads. It allows users to complete tasks in...
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Last month, Google updated its policy guidelines to ensure a more enjoyable mobile gaming experience. However, some of these policies seemed particularly...
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Back in 2016, Tejal Patel, director of consumer engagement at Microsoft, infamously predicted banner ads would be a thing of the past...
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On 27th July 2022, Google dropped a major announcement. The announcement tackles the matter of various permissions, subscriptions, impersonation, and ad experiences,...
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Last Thursday, Applovin announced that AdMob bidding would be available on their MAX mediation. The news quickly became this week's hot topic...
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