Ad Monetization Specialists in GameBiz work on in-app advertising in multiple free-to-play mobile games and apps. Our clients are leading game development studios in Europe and beyond. You will have the chance to work with all of the leading mediation providers and ad networks, and to work on all mainstream in-game formats (rewarded video, interstitial, offer wall, banner, native ads).
Your main job in this role will be to manage in-app ads with the main objective of maximizing the client's ARPDAU and maintaining a great relationship with them.
About the role
Your day-to-day will vary depending on the client and the app you'll be working on, with the following as your responsibilities:
- Monitor and optimize ad ARPDAU, ad revenue, eCPM, impressions, and fill rates among live ad network partners through:
- Segmenting users to optimize ad targeting
- Running A / B tests to optimize ad network-based monetization efforts
- Negotiating deals to constantly optimize ad revenue generated through ad network partners
- Proposing in-game improvements (new formats, placements, rewards, capping, and cooldown), as well as ad serving improvements (new networks, mediation providers, etc.)
- Waterfall and bidding management
- Resolving technical and other issues that might arise (user complaints, integration problems, etc.)
- Manage business relationships with ad network partners, from on-boarding to post-integration
- Consistently play games of our clients and their competitors to discover new ad revenue growth opportunities
- Benchmark / evaluate ad networks to be used based on monetization potential and integration constraints
- Collaborating and effectively communicating with all stake-holders, including client’s in-house teams (UA, Data Analysts, Product teams, etc.)
- Stay on top of industry trends (ad monetization and beyond)
- Actively work on signing up new clients
About you
You'll be joining a team of diverse personalities that share several work-related attributes. We are (and you should be):
- Analytical: detailed-oriented with the ability to compile and analyze performance data and metrics
- Highly organized: self-starter, able to focus on several projects at once and keep track of your progress
- Proactive: taking the initiative when it comes to identifying and solving problems that arise
- Passionate about results: a consistent track-record of delivering and exceeding on targets
- Proficient in the basics: Excel & written / verbal communication in English
- Open to learning: comfortable receiving feedback and direction
- Positive: building productive and positive relationships with colleagues, clients, and external partners
