Everyone working on monetizing mobile video games knows that it comes with all sorts of challenges. Whether you’re trying to monetize your games with micro-transactions, also known as in-app purchases (IAPs), or via in-game advertising (IGA), you will likely have many questions and challenges to...
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Mobile game monetization is an ever-growing industry, and there are various ways for developers to make money from their creations. Ads are...
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Can ads actually hurt in-app purchase revenue? If there's one question that had everyone divided for years when it comes to advertising on...
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When it comes to mobile games, there are many things that go into making them successful. Obviously, having a great game is...
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The offerwall ad format is a unique way to monetize your mobile game through ads. It allows users to complete tasks in...
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Last month, Google updated its policy guidelines to ensure a more enjoyable mobile gaming experience. However, some of these policies seemed particularly...
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Back in 2016, Tejal Patel, director of consumer engagement at Microsoft, infamously predicted banner ads would be a thing of the past...
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On 27th July 2022, Google dropped a major announcement. The announcement tackles the matter of various permissions, subscriptions, impersonation, and ad experiences,...
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Last Thursday, Applovin announced that AdMob bidding would be available on their MAX mediation. The news quickly became this week's hot topic...
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If you were around for the early days of the Internet, you no doubt remember pop-up ads. One of the earliest forms...
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